Anatomy of a Business Plan:

In the beginning…
   God created man and woman…
     And man and woman created free markets…


TABLE OF CONTENTS:

Executive Summary: High-level overview and synopsis of the business idea, including Mission and Vision statements, Funding sources, and overall implementation strategy

Market Strategy: The marketplace the business will service including review of target market, products and services, sales plan, branding, established competitors and industry analysis.

Financial Strategy: How the company will be funded (angel/vc/institutional/ipo/self), models of revenue (incoming monies), cash flow (liquidity), profit margins (the bottom line, net profit), and financial projections.

Organizational Strategy: Creation of management team, determine hirees and functions; from Advisory Board, to temporary staff, to full time hires, to college interns.
Operational Strategy: How the business works day to day

Crtitical Successs Factors: Identify what must be in place to be successful
Risk & Mitigation Action Plan: Identify what can go wrong and what to do about it
Rollout Strategy: How to implement all of the above

Exit Strategy: Determining the company's future outcome once the entrepreneur has successfully built a self-sustaining business
Appendices: Supporting materials, background, details, and history

CHAPTER HEADINGS

Chapter One: Appendix A: Personnel Profile:
Reflections of a failed but still determined entrepreneur
Chapter Two: Missions & Visions: The Genesis of an Entrepreneurial Idea
Chapter Three: Market Strategy: Lights Out meets the Funeral Industry
Chapter Four: Executive Summary: The Plan for Lights Out Enterprises
Chapter Five: Rollout Strategy: Putting Reality to the Test
Chapter Six: Financial Strategy: The Venture Capitalist Reprise
Chapter Seven: Operational Strategy: A Power Surge for Lights Out
Chapter Eight: Competitive Landscape: The Past Reprised – History Repeats Itself
Chapter Nine: Critical Success Factors: Diving into Grief
Chapter Ten: Appendix B: Hands-on Experience: The Resurrection of Lights Out
Chapter Eleven: Risk & Mitigation Action Plan: The Stakes Keep Rising
Chapter Twelve: Finale: Playing Maddy's Results--The pi`ece de resis`tance
Epilogue: Everyone's Exit Strategy